Email Marketing: Boost Your Photography With These 5 Lighting Techniques

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To promote a blog post on photography lighting techniques, I put together an email for Project Basho & Onward Photo. Using A/B testing, the subject lines were “Boost your photography with these 5 lighting techniques” and “Ready to go from good to great?” The email had an open rate about ten percent higher than the industry average. The full copy (with images omitted) is in the screenshot below.

onwardemailnophotos

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 Hillary K. Grigonis

  (17 articles)

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